Grow your store without renting every visitor.
Coaching and hands-on help for AU and NZ Shopify founders who want sales they do not pay for twice.
Every rejected option stays on the drawing, crossed out, with the reason.
Who it is for
A Shopify store, or similar, selling in Australia or New Zealand.
Roughly $1M to $20M in sales a year.
The founder still makes the calls on the store.
Not for you if you want SEO “just done” and a report sent. We are not the right fit for that.
How it works
Plan. Build. Check.
1
Plan.
We map what your customers search for and draw how the store should be built.
2
Build.
We coach your team and do the hands-on work with you.
3
Check.
Every recommendation is written down with a prediction and checked on a date.
Set up with every member: Google Search Console, Google Analytics (GA4), Semrush, Microsoft Clarity and Claude.
What we believe
Ads stop when you stop paying.
AI shopping assistants read how a store is built, not its ads.
Search data is customer research for the whole business.
If you do not track it, you are guessing.
Four ways in, free first
Pick your door
Check your store
Free
Seven questions about your store. Ryan reads it and sends you two things to fix.
Book a free website audit
30 min
Ryan looks at your store before the call and tells you what is holding it back.
Your Store Blueprint
$2,950 once
The plan for how your store should be built, delivered in five business days.
Membership
from $1,900 / mo
Coaching and hands-on help. Three-month minimum, then 30 days’ notice.
Prices in the open, including GST.
“We’ve already seen the impact SEO can have on the business in the first few months. Ryan gave us clear actions to improve our brand.”
Skye & Trent · Directors, Natty Workwear
Brands Ryan has worked with
4 member brands today.
Who checks the work
Ryan Mets co-founded Boardcave, an online surf store, in 2012. It joined Y Combinator’s Winter 2022 batch. He has worked in ecommerce and organic growth since 2008.
He reads every store check, runs every audit call and signs off every plan before it goes to you.
Checked by: Ryan Mets
Not sure where to start?
Check your store, free. Or book a free website audit and talk it through with Ryan.